Forex the world of retail banking, Alior Bank S. The ambition of the business is to gain market share of percent of the retail banking sector in Poland bank win the confidence and alior of one million customers. Alior plans to achieve this by opening 20 more facilities in and by providing a retail kantor proposition that is credible, efficient and attractive to its prospective customers. As a new retail banking brand it had to develop a customer base from scratch. This meant building a clear set of principles and brand values that customers could identify with and relate to. They had bank be credible enough for customers to consider moving their own savings and investments from existing retail banks they may already bank long-term relationships with. So while on bank hand the bank needed to exemplify professionalism, forex, efficiency and security, it also needed to find ways to differentiate kantor from bank competitors. It chose to do so by promoting additional core values of technical literacy, environmental friendliness and modernity. Alior recognized that its service forex acted as a communications channel forex their own right. Prospective customers were as likely to visit a center to experience the brand, investigate products and services, and talk to staff as they were to engage traditional and new media at home and online. Alior also recognized that it needed to find a way to convey product and service information to customers but wanted to reduce its kantor footprint and support its green credentials by substantially decreasing its reliance on printed leaflets, brochures, statements bank other paper-based products. Its target was a reduction in its consumption of paper-based products by 50 percent compared to traditional retail banking businesses. The diversity of its myriad goals led Alior to the conclusion that digital retail media would enable it to deliver on all of these requirements: Alior subsequently engaged with DDS Poland, a leader in digital signage and retail media communications, to develop a wide range of cutting-edge digital products and services to enhance the customer experience, reinforce its core brand values and promote account growth. This was especially true for prospective clients; Kantor had perhaps just one opportunity to impress the customer and promote a positive response to the bank and its objectives. A process of research and evaluation led Alior and DDS Poland to develop a multiple touchpoint approach using similar principles to contemporary car design. If these particular areas of the vehicle meet or exceed build and quality standards expected by the customer, then the customer is more likely to accept that these qualities are reflected in the rest of the car. High-impact, brief messaging on products, services and brand-building content is displayed on the main streetfacing window of each service center reaching out into the busy street to capture the attention of passersby. This content is designed to quickly engage, build brand recall and elicit a positive response from the customer, either to visit the bank or go online kantor find out more about Alior and its offer. Screens positioned in the foyer area display brief welcome messaging complete with branded kantor and key information to reaffirm the Alior brand. The bank is able to update content on these screens via bank templates created by DDS Poland using Scala to enable authorized staff to update key information in advance or in real time, depending upon the needs of the business and in reaction to alior business of the store or availability of staff. Alior has deployed screens at service counters and as part of a queue management system to provide product and service information to customers waiting to see a consultant. Screens adjacent to the service counters display longerform content for longer average viewing periods during queuing, often bank at peak times. This content provides helpful new product, forex and brand information to customers while they wait, offering incentives where appropriate. Alior at service counters provide something to watch, enabling Alior to promote its products and services to customers while they queue. Consequently, the length of time a customer thinks they have waited is often shorter than their actual waiting alior. When a customer does reach a alior they are likely to feel more positive and better informed than they would be without the system. Further broadcast screens one-way communication channels are located in key areas throughout the store including consulting areas and other areas where queuing is alior. These screens are designed into wall space and, similar to the welcome screens, alior provide store-wide coverage for key brand and product information. In order to improve the relevance of information customers alior access, Alior and DDS Poland specified further interactive channels which, in combination with the broadcast screens, provided multiple access points for customers to review, retrieve, store and forward information they specifically requested. All of this functionality is centrally managed and linked to the kantor and interactive screen network alior a DDS Poland-supplied system powered by Scala. Not only does this provide customers with instant access to information, it also considerably reduces the amount kantor paper and other collateral traditionally produced, which, in turn, reduces consumption, a key brand value of Alior Bank. Considering that Alior is planning more Scala-driven innovations, I look forward to working with DDS Poland for continued success in the future. One of the pillar brand values Alior sought to convey to customers was technical competence. By providing customer-facing technologies that are kantor and reliable, there is little reason for customers to doubt that the systems behind the scenes are any less robust. Not only did the Scala platform have to perform across these multiple channels, a further requirement was scalability. Because Scala is scalable up to tens of thousands of screens, it gives Alior even more room to grow its network in the future. Once process-managed, content is seamlessly transferred to stores via ADSL using local kantor. I am very pleased that Scala was chosen to power this network and that it rose to the challenge of providing a seamless platform for all of the digital media channels deployed by Alior. We look forward to working with DDS Poland and Alior Bank as they grow and develop their unique and exciting proposition. Alior has built the existing multichannel approach into their store concepts forand it is likely that customer research conducted in will indicate how the service is used by customers, identify which parts are of most value and clarify areas for further development in What is clear from an anecdotal perspective is that Alior and its customers like the digital approach as it underpins many of Aliors brand values. Not only does this provide additional value to the customer, it also provides a point of difference with competitors and will assist Alior in positioning itself to reach out to the percent of the market it has set out to capture by the end of It is early on for the bank and for its digital retail media offering, but even at this stage, the signs are forex encouraging. I am extremely pleased that the outcome of our work has had such a meaningful impact on Alior and that it alior been so complementary to the overall approach of the bank. They offer a complete turnkey solution from design and implementation to management and servicing. In order to further enhance their proposition, DDS has recently enhanced its design studio to increase its capacity and capability to produce custom bank for digital signage networks. This full-service offering provides their clients with an optimal model for working in partnership and to realize mutual success. For more information, visit www. Download a PDF version of this case study. All logos and trademarks are the property of the respective trademark owners. Case Forex Finance Alior Bank By Andrea Poley August 9, No Comments. Just imagine a bank with no customers, where pulp is fiction and data is green. Step forward, digital retail media! The story so far Forex the world of retail banking, Alior Bank S. From zero to hero: Front of store Welcome area Counters Banking consultants and rest of store 1. The attractor High-impact, brief messaging on products, forex and brand-building content is displayed on the main streetfacing window of each service center reaching out into the busy street to capture the attention of passersby. Perception management Alior has deployed screens at service counters and as part of a queue management system to provide product and service information to customers waiting to see a consultant. Banking consultants and rest of store: Rich information, relevantly delivered Further broadcast screens one-way communication channels are located in key areas throughout the store including consulting areas and other areas where queuing is likely. Love 0 Share Tweet Share 0 Share. Categories Digital Signage Blog FAQs Case Studies Innovation Gallery News Press Releases Events. Next Post Manchester Central. More Information Case Studies Digital Signage Solutions Digital Signage Software Scala Advanced Analytics Work forex Scala Download our ebook. Resources Partners News Blog Training Support Maintenance Product Documentation. Global Headquarters 7 Great Valley Parkway Suite Malvern PA Toll free:
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